Married to the Mouse: Walt Disney World and Orlando - Softcover

Foglesong, Richard E.

Softcover

ISBN 10: 0300098286 ISBN 13: 9780300098280

Publisher: Yale University Press, 2003

Synopsis

Joined together in an “economic development marriage,” Walt Disney World and Orlando, Florida, have become the world’s most popular tourist destination. This intriguing book traces the evolution of the relationship between the Disney Co. and the surrounding community since it began in the 1960s. Like most close relationships, the Disney-Orlando union has involved conflict and compromise. Richard Foglesong shows that this evolving relationship validates the adage: whom you marry affects what you may become.

Foglesong explains how Orlando leaders seduced the Disney Co. with big road projects, how the Disney Co. shielded its property from government regulation, and how the company has used the governmental powers it acquired. In short, Disney World has become a “Vatican with Mouse ears,” the author declares.

In a balanced and thorough analysis of the Disney-Orlando story, Foglesong offers a critical account of how Disney has used - and also abused - its governmental immunities from the beginning of Disney World to the present under chairman Michael Eisner. Orlando’s experience with its biggest local employer raises broad questions about urban development policy. Can local leaders resist the demands of global corporations? Do privatization and deregulation offer a viable strategy for economic development? And is it possible to escape the weight of previous economic development decisions that seem to lock in, for example, more tourism and low wages, while locking out other opportunities?

About this title

About the Author:

Richard E. Foglesong is professor of politics at Rollins College.

From Publishers Weekly:

Disney World, in its agreement with the city of Orlando and the state of Florida, actually negotiated the right to construct and use a nuclear power plant at the amusement park. True, it has never built one, but according to this well-researched, cogently argued and eye-opening account of the complicated relationship between the Disney Company and the city of Orlando, it's a sign of the high price that Orlando has paid to become the home of "the most popular tourist destination in the world." A privately held corporation, Disney has created what amounts to an independently governed country "a sort of Vatican with mouse ears" within Orlando, says Foglesong, professor of politics at Rollins College. For example, Disney competed for (and won) bond money, which ultimately paid for new sewers to accommodate its own expansion rather than for low-income housing in a county already strapped with the influx of Disney workers. When the Orlando Sentinel ran a series offering "tepid" criticism of Disney's bad-neighbor policy, the paper was banned from the theme park. In his litany of Disney's major and minor infractions, Foglesong never fails to shed light on the nuances of the situation. Even more than a critique of Disney, Foglesong's book takes a fascinating, important and entertaining look at contemporary problems in urbanology, city planning and, certainly, business ethics.

Copyright 2001 Cahners Business Information, Inc.

About this edition

• Publisher: Yale University Press
• Publication date: 2003
• ISBN 10: 0300098286
• ISBN 13: 9780300098280
• Binding: Paperback
• Number of pages: 274