Icons of the American Marketplace: Consumer Brand Excellence - Hardcover

American Benchmark Press

Hardcover

ISBN 10: 0307383458 ISBN 13: 9780307383457

Publisher: Crown Business, 2007

Synopsis

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.

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About this title

About the Author:

This book has been compiled by American Benchmark Press under the guidance of an accomplished Advisory Board:
· Lee Abrams, Senior Vice President and Chief Creative Officer, XM Sattelite Radio
· Gay Bryant, Editor-in-Chief, Success magazine
· Cathy Gudis, Professor, University of California, Riverside
· G. Kelly O'Dea, Former President, Foote Cone & Belding
· Bernd Schmitt, Professor, Columbia Business School
· Roderick N. Shade, President, Roderick N. Shade Inc. Interior Design
· Brett Shevack, Vice Chairman, Brand Initiatives, BBDO
· Joel Stein, Columnist, Los Angeles Times
· Abby Terkuhle, President, Aboriginal Entertainment Inc.
· Jean Hoehn Zimmerman, Retired Executive Vice President, Chanel Inc.

About this edition

• Publisher: Crown Business
• Publication date: 2007
• ISBN 10: 0307383458
• ISBN 13: 9780307383457
• Binding: Hardcover
• Number of pages: 528