"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk030795479Xxvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-030795479X-new
Book Description Hardcover. Condition: New. Seller Inventory # 030795479X-11-25521106
Book Description Hardcover. Condition: New. First Edition. The book Politico calls Moneyball for politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. Weve seen it in sports, and now in The Victory Lab,journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Seller Inventory # DADAX030795479X
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_030795479X
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard030795479X
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think030795479X
Book Description Condition: new. Seller Inventory # FrontCover030795479X
Book Description Condition: New. Seller Inventory # NHV-213
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks589284