Adventures of an Advertising Woman - Hardcover

Maas, Jane

Hardcover

ISBN 10: 0312006837 ISBN 13: 9780312006839

Publisher: St Martins Pr, 1986

Synopsis

The first woman to head a major advertising agency she herself did not found recounts her eventful career in advertising, recalling her trials with accounts that ranged from Dove dishwashing liquid to the "I Love New York" campaign and a state wedding

About this title

From Publishers Weekly:

Maas tells of her drift into advertising from journalism and television, and of her ascent to the heights of the profession. She won her spurs under the legendary David Ogilvy and eventually became creative director for Ogilvy and Mather. At Wells, Rich, Greene, she was in charge of the enormously successful "I Love New York" campaign; then she moved to a firm of her own,financed by Leona Helmsley, whom she characterizes as an exceedingly difficult woman. Now Maas is president of Muller Jordan Weiss, the first woman to head an agency of which she was not the founder. The author writes of celebrities she has known, from without the advertising world (Patricia Neal, Hugh Carey) as well as within. This is a standard account of its type, its appeal largely restricted to Madison Avenue insiders. February 3
Copyright 1985 Reed Business Information, Inc.

From Library Journal:

Jane Maas broke into advertising at Ogilvy & Mather, moved on to Wells, Rich and Greene, and then to her own agency. In 1982 she became the first woman to head a major advertising agency (Muller Jordan Weiss) she herself did not found. Adventures is an autobiographical account of Maas's career, beginning with her first jobs with Time Inc. and the television quiz show Name That Tune. It is packed with anecdotes about ad people like David Ogilvy, clients like New York governor Hugh Carey (whose wedding to Evangeline Gouletas she helped plan), and others she has encountered in her career. Fast-paced and witty, Maas's story will appeal to general readers as well as to people in advertising. Recommended. Elin B. Christianson, Library Consultant, Hobart, Ind.
Copyright 1986 Reed Business Information, Inc.

About this edition

• Publisher: St Martins Pr
• Publication date: 1986
• ISBN 10: 0312006837
• ISBN 13: 9780312006839
• Binding: Hardcover
• Edition number: 1
• Number of pages: 227