Inside the Indian Business Mind: A Tactical Guide for Managers - Hardcover

Ph.D., Katherine C. Zubko; Sahay, Raj R.

Hardcover

ISBN 10: 0313378290 ISBN 13: 9780313378294

Publisher: Praeger, 2010

Synopsis

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.

· Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful

· Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization

· Easy-to-understand descriptions of Indian customs

· Dozens of real-world cases that illustrate how each cultural ingredient works

· An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests

About this title

Book Description:

Did you know that Indians routinely put the comfort of guests above their own, that unwritten contracts based on trust and honor are still a way of life, or that "Indian Standard (Stretched) Time" is not always precisely attuned to the clock? As with any foreign venture, awareness of India's cultural norms can spell the difference between business success and failure.

About the Author:

Katherine C. Zubko is assistant professor of Asian religions in the Department of Religious Studies at the University of North Carolina at Asheville. She also serves as managing partner of a cultural consulting firm, Z&S Connections.

Raj R. Sahay, who holds a marketing MBA from the University of Illinois at Urbana-Champaign, is managing partner of Z&S Connections, a business and cultural consulting organization.

About this edition

• Publisher: Praeger
• Publication date: 2010
• ISBN 10: 0313378290
• ISBN 13: 9780313378294
• Binding: Hardcover
• Edition number: 1
• Number of pages: 208