"synopsis" may belong to another edition of this title.
4. A focus on meetings and conferences as typical settings for public presentations. While a business and professional communication course may offer more extended discussion of these issues, not all students will have the opportunity to avail themselves of this experience. Hence, we have reworked materials in earlier editions so as to focus attention on the kinds of experiences that will occur as you enter the workplace. Guidelines for speaking at meetings and conferences also continues the practical, applied focus of this text. Highlighting keynote addresses and after-dinner speaking also provides students with an understanding of the role of these kinds of "special occasion" addresses. KEY STRENGTHS OF THE TEXT In addition to the focus on what is new, Principles and Types of Speech Communication has earned its reputation because of traditional strengths, and we have been sure to retain those characteristics here. The following are key ingredients of a continuing commitment to a textbook that offers a clear and useable blend of theory and performance skills: 1. Connecting theory to practice. Although known for its solid grounding in rhetorical and communication research, this book maintains its focus on the actual experience itself: creating and presenting an effective public speech. For example, in keeping with the increased emphasis on oral communication skills - skills needed to both prepare and deliver effective speeches, we have continued the "How To" boxes. Each of these boxes contains specific advice on how the concepts discussed can be used in a specific illustration, thereby putting theory into practice. The continued use of "Communication Research Dateline" boxes also underscores the dual focus on grounded knowledge and practical advice to speakers. 2. Focus on both speechmaking in society and student presentations in classrooms. This book has an obligation to compel communication studies' students to reflect seriously upon the electronic revolution and its implication for responsible dialogue between and among citizens. Throughout the text we utilize examples and illustrations that focus attention on contemporary political, economic, religious, and social issues. We ask students to analyze these issues in a manner that will help them construct arguments and appeals that reflect their own beliefs and resonate with their audience's beliefs, desires, and needs. Simultaneously, we recognize that as a reader, you are seeking to survive and grow in your own environment - the college communication classroom. Thus, you'll find many of our examples, illustrations, and sample speeches drawn from campus life as well as from student speakers. This book not only asks you to assess your skills where you are, but also to look ahead to the experience of building community through communication after your college years. 3. A continued commitment to critical thinking. The chapter on argumentation focuses attention on the use of fallacies, both in terms of their "illogicality," and in terms of their potential as rhetorically effective arguments (e.g., the controversy over Clinton's "lie" reduces to an attack on personal character that may well be persuasive and appropriate, even though it is an ad hominem - to the person instead of the issue-attack). Critical thinking is not only about assessing arguments for logicality or validity. It also implies a close attention to language choices in front of a diverse audience, and to choices about how one organizes a presentation. Throughout the text, we highlight the importance of thinking about rhetorical choices that one may make in addressing specific audiences - the engagement of ideas and audiences is a matter of choice: it does matter what one says, and how one says it in most circumstances. The "how to" boxes noted above are one means of focusing attention on choices. The illustrations drawn from current political and social discourse - how public discourse choices (such as the "failed apology" from Clinton) affect future rhetorical choices also presents public speaking as it influences public affairs. 4. A continued commitment to the importance of ethics. Our "Ethical Moments" boxes were among the most positively received features of previous editions. In this edition we have included discussions of plagiarism, sexism, the ethics of credibility and hyperemotionalism, ghost writing, and statistical sleight-of-hand. Public speaking involves moral decisions, both in terms of the choices one makes to "tell the truth" about what one knows, as well as to say what one believes in ethically responsible ways. Audiences tire quickly of speakers whose veracity is founded on technical understandings, as the controversy over whether and in what sense Clinton engaged in a "lie" or perjured himself would suggest. 5. Streamlined coverage for today's public speaking classroom. Without losing sight of what has made this text a valuable part of the communication field since its introduction in 1935, we have made several structural changes in this new edition: The chapter on "Getting Started" now follows the introductory chapter so that students can more quickly move to the practical matter of "what do I do next?" Instructors will find it easier to provide an overview of the basics as a precursor to the first speaking assignment. The strategies for gaining and maintaining attention have been integrated with the specific advice on building introductions and conclusions. We have integrated "motivational appeals" into those chapters where their use is a priority - in the informative and persuasive speaking chapters. This will allow instructors to highlight those appeals most likely to be effective as they focus attention on strategies for informing and persuading audiences. We also have tightened the "ceremonial" chapter and moved the "speech to entertain" to a new chapter focusing on speaking at meetings and conferences. This allows us to highlight the use of the "keynote" and "after dinner" speech in a more appropriate context.
6. Continued pedagogical support.
Both teachers and students need to be well supported in the educational process. Principles and Types of Speech Communication, fourteenth edition, continues to be a leader in pedagogical support. Each chapter closes with a clear summary and a list of the key terms used in the chapter. These will be helpful in recalling concepts and building a vocabulary with which to discuss public communication events. Among those ancillaries offered for instructors are multiple videos on topics such as speaker apprehension and audience analysis and a guide on how to use them; an Instructor's Manual that includes elements covered in the previous edition's Speaker's Resource Book as well as tips for teaching; bibliographies; chapter reviews for lecturing; and additional tested exercises. Overall, we know that this edition of the most popular public-speaking textbook of the twentieth century has merged traditional and innovative features to keep it at the forefront of communication studies. It is based on a speech skills tradition, which assures educators that course outcomes can be tested in concrete ways, and yet it lives and breathes the liberal arts tradition, which makes the basic speech course but an introduction to the world of communication studies-to the scientific, theoretical, historical, and critical study of public communication and social life. What we seek through this revision is nothing less than the most refined, sophisticated research-driven, application oriented textbook available on the market. We are convinced that you will find Principles and Types of Speech Communication to be a solid yet malleable teaching and learning instrument.
Committed to addressing the most current trends in public speaking in an accessible and engaging manner, this highly-respected text has long been an invaluable resource for students. The new edition retains the strengths of previous editions—unparalleled coverage of research and extensive, integrated coverage of cultural and ethical issues—while featuring new material on the types of speeches students will most likely make in their future careers, and expanded coverage of technology in public speaking.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Hardcover. Condition: New. 14 Sub. Seller Inventory # DADAX0321044258
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0321044258
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0321044258
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0321044258
Book Description Hardcover. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0321044258
Book Description Condition: new. Seller Inventory # FrontCover0321044258
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks20698
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.85. Seller Inventory # Q-0321044258