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Business Communication - Hardcover

 
9780324037180: Business Communication
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The ability to communicate effectively is critical for student success in today's business environment. The new edition of this "back to the basics" text was specifically designed to help students develop their communication skills. The authors offer complete coverage of fundamental business English topics and concepts, with extensive practice and end-of-chapter review. Three chapters focus on essential oral and nonverbal communication skills. Facing-page models, a hallmark feature of this text, provide students with good and bad examples of business writing. This new edition also integrates technology throughout, using numerous Internet activities combined with a dedicated chapter on technology issues. Updated information on business and casual dress for interviews and electronic resumes helps students prepare for the realities of today's workplace.

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About the Author:
Dr. A.C. "Buddy" Krizan is professor emeritus in the College of Business and Public Affairs at Murray State University. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in 1977. He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals.
Review:
The quality and scope of the team work section in unique, useful, needed, and practical. I enjoyed reading it... this material fits perfectly.

The text has excellent depth and coverage of those issues I emphasis in my course.

I think the writing style is clear, consise and easy to understand... the examples and model documents are quite good and help illustrate the concepts. I also like the variety of examples.

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  • PublisherSouth-Western College Pub
  • Publication date2001
  • ISBN 10 032403718X
  • ISBN 13 9780324037180
  • BindingHardcover
  • Edition number5
  • Number of pages665

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Jones, Carol Larson,Merrier, Patricia,Krizan, A.C. "Buddy"
Published by South-Western College Pub (2001)
ISBN 10: 032403718X ISBN 13: 9780324037180
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