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Advanced Business Communication - Hardcover

 
9780324037395: Advanced Business Communication
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This text is designed for MBA students or those with business experience who will require excellent command of written, spoken, and graphic communication as it relates to managers. Featured are well-balanced discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, technological influences in communication, and illustrative examples. The text includes unique, practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media.

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  • PublisherSouth-Western Pub
  • Publication date2000
  • ISBN 10 0324037392
  • ISBN 13 9780324037395
  • BindingHardcover
  • Edition number4
  • Number of pages450

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Penrose, John M., Jr., Rasberry, Robert W., Myers, Robert J.
Published by South-Western Pub (2000)
ISBN 10: 0324037392 ISBN 13: 9780324037395
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