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Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac) - Hardcover
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
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From the Publisher:
This Third Edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. Also discusses business strategy implications of various marketing activities. Includes a wealth of up-to-date examples.
About the Author:
William G. Zikmund is a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations.
Professor Zikmund has published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He is an active teacher who strives to be creative and innovate in the classroom.
His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.
Professor Zikmund has published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He is an active teacher who strives to be creative and innovate in the classroom.
His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2000
- ISBN 10 0324112874
- ISBN 13 9780324112870
- BindingHardcover
- Number of pages736
- Rating
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