Entrepreneurship: A Process Perspective (with InfoTrac) - Hardcover

Baron, Robert A.; Shane, Scott A.

Hardcover

ISBN 10: 0324273568 ISBN 13: 9780324273564

Publisher: South-Western College Pub, 2004

Synopsis

Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.

About this title

About the Author:

Robert A. Baron is the Dean R. Wellington Professor of Management and Professor of Psychology; Ph.D., University of Iowa. He recently completed terms of office as Interim Dean and Interim Director of the Severino Center for Technological Entrepreneurship (2001-2002). Prof. Baron has held faculty appointments at Purdue University, the University of Minnesota, University of Texas, University of South Carolina, University of Washington, and Princeton University. In 1982 he was a Visiting Fellow at Oxford University. He is the author or co-author of more than forty books in the fields of management and psychology, including Behavior in Organizations (8th ed.), Social Psychology (10th ed.).

About this edition

• Publisher: South-Western College Pub
• Publication date: 2004
• ISBN 10: 0324273568
• ISBN 13: 9780324273564
• Binding: Hardcover
• Edition number: 1
• Number of pages: 500