You Are the Message: Getting What You Want by Being Who You Are - Softcover

Roger Ailes

Softcover

ISBN 10: 0385265425 ISBN 13: 9780385265423

Publisher: Currency, 1995

Synopsis

Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News.

When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message.

In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas.

About this title

From the Publisher:

"A first-class book that takes you behind the podiums with the big names in politics and industry. Don't say a word until you get through this one." --The Wall Street Journal

Accomplished Media Master Reveals Deepest Secrets of Powerful Communication in a Brilliant Bestseller

"...on the money when it comes to the techniques of public speaking...interesting reading, just as Ailes himself is an interesting man." --Sam Donaldson, ABC TV coanchor of "Prime Time Live" and ABC News correspondent

"...practical, sensible and entertaining...a wonderful store of anecdotes...Ailes, unlike so many self-help book authors, has a record of success to back up his advice." --Miami Herald

"...one of the best books I've ever read." --Marvin Kitman, media critic, Newsday

"...here is truly the chance of a lifetime with one of the best speech coaches in America." --CNN

"...a tremendous help for somebody who wants to go out--or has to go out--and communicate." --ABC Talkradio

From the Inside Flap:

""You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and many other factors.
The receiving person is bombarded with symbols and signals from you. Everything you do in relation to other people causes them to make judgments about what you stand for and what your message is. ""You are the message" comes down to the fact that unless you identify yourself as a walking, talking message, you miss that critical point.
The words themselves are meaningless unless the rest of you is in synchronization. The total you affects how others think of and respond to you.

About this edition

• Publisher: Currency
• Publication date: 1995
• ISBN 10: 0385265425
• ISBN 13: 9780385265423
• Binding: Paperback
• Number of pages: 256