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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer - Softcover

 
9780385504454: Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
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In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including:

· Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge.

· No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them?

· Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

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From the Publisher:
The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise.

"Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading."--Harvey Mackay, author of Swim With The Sharks

From the Inside Flap:
letely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Sewell focuses on the expectations and demands of contemporary consumers and employees, showin

"About this title" may belong to another edition of this title.

  • PublisherCrown Currency
  • Publication date2002
  • ISBN 10 0385504454
  • ISBN 13 9780385504454
  • BindingPaperback
  • Number of pages240
  • Rating

Other Popular Editions of the Same Title

9780385415033: Customers for Life

Featured Edition

ISBN 10:  ISBN 13:  9780385415033
Publisher: Doubleday Business, 1990
Hardcover

  • 9780671021016: CUSTOMERS FOR LIFE: HOW TO TURN THAT ONE TIME BUYER INTO A LIFELONG CUSTOMER

    Pocket, 1998
    Softcover

  • 9780671747954: Customers For Life

    Pocket, 1991
    Softcover

  • 9780804187916: Customers for life

    RANDOM..., 2014
    Softcover

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Book Description Paperback. Condition: new. Paperback. In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to todays world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines, including: Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. No complaints? Somethings wrong: If you never ask your customers what else they want, how are you going to give it to them? Measure everything: Telling your employees to do their best wont work if you dont know how they can improve. In a revised and updated edition of the classic guide to customer service, a successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back, outlines fundamental principles of customer service, and reveals the lessons he has learned ove Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780385504454

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