"synopsis" may belong to another edition of this title.
"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
"About this title" may belong to another edition of this title.
Shipping:
US$ 3.99
Within U.S.A.
Book Description Condition: New. Spend Less, Read More. Seller Inventory # 59DU6Z00064X_ns
Book Description Paperback. Condition: NEW. International Edition, Paperback, Brand New, Same author , ISBN and Cover image may differ. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # US_9781847940322
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0385528752-2-1
Book Description Hardcover. Condition: New. In shrink wrap. Seller Inventory # 100-14146
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780385528757
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0385528752
Book Description Hardback or Cased Book. Condition: New. Switch: How to Change Things When Change Is Hard. Book. Seller Inventory # BBS-9780385528757
Book Description Condition: New. Brand New. Seller Inventory # 0385528752
Book Description Hardcover. Condition: New. Brand New!. Seller Inventory # 0385528752
Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0385528752