Items related to Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard

4.02 avg rating
( 48,399 ratings by Goodreads )
 
9780385528757: Switch: How to Change Things When Change Is Hard
View all copies of this ISBN edition:
 
 

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: 
●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

"synopsis" may belong to another edition of this title.

Review:

Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo Amy Surdacki)

About the Author:

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in TimePeople and US News and World Report.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781847940322: Switch: How to change things when change is hard

Featured Edition

ISBN 10: 1847940323 ISBN 13: 9781847940322
Publisher: Random House Business, 2011
Softcover

9780307885036: Switch: How to Change Things When Change Is Hard

Random..., 2011
Softcover

9780307357274: Switch: How to Change Things When Change Is Hard

Random..., 2010
Hardcover

9781410433138: Switch: How to Change Things When Change Is Hard (Thorndike Health, Home & Learning)

Thornd..., 2011
Hardcover

9781847940315: Switch: How to change things when change is hard

Random..., 2010
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # 0385528752-11-18832092

More information about this seller | Contact this seller

Buy New
US$ 11.39
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 3
Seller:
Orion Tech
(Grand Prairie, TX, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # 0385528752-11-24305614

More information about this seller | Contact this seller

Buy New
US$ 11.39
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 1
Seller:
Gulf Coast Books
(Memphis, TN, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # 0385528752-11-19231412

More information about this seller | Contact this seller

Buy New
US$ 11.39
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 1
Seller:
Gonia Books
(Pleasant View, TN, U.S.A.)

Book Description Hardcover. Condition: New. Fast Handling.Ships next Business day!!! COVID-19 Precautions in place. Seller Inventory # HB-83338-TH

More information about this seller | Contact this seller

Buy New
US$ 6.91
Convert currency

Add to Basket

Shipping: US$ 4.49
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Paperback Quantity: 2
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)

Book Description Paperback. Condition: NEW. International Edition, Paperback, Brand New, Same author , ISBN and Cover image may differ. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # US_9781847940322

More information about this seller | Contact this seller

Buy New
US$ 15.20
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 1
Seller:
Cronus Books
(Carson City, NV, U.S.A.)

Book Description Hardcover. Condition: New. New inside and Out! Clean & Crisp Pages w/No markings. Excellent book.(Fast Shipping)!. Seller Inventory # 201204010

More information about this seller | Contact this seller

Buy New
US$ 15.36
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Chip Heath; Dan Heath
Published by Crown Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 0385528752-2-1

More information about this seller | Contact this seller

Buy New
US$ 15.78
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Heath, Chip
Published by Broadway Business (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 3
Seller:
ACJBooks
(Staten Island, NY, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # mon0000011963

More information about this seller | Contact this seller

Buy New
US$ 10.00
Convert currency

Add to Basket

Shipping: US$ 5.99
Within U.S.A.
Destination, rates & speeds
Stock Image

Heath, Chip and Heath, Dan
Published by Broadway Books, New York (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover First Edition Quantity: 1
Seller:
funyettabooks
(Bloomington, MN, U.S.A.)

Book Description Hardcover. Condition: New. Dust Jacket Condition: New. First Edition. New. Very little shelfwear. The dust jacket is in new mylar. Size: 8vo - over 7" - 9" tall. Business, Economics. Seller Inventory # 044721

More information about this seller | Contact this seller

Buy New
US$ 12.00
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds
Seller Image

Chip Heath
Published by Crown Business; 1st edition (February 16, 2010) (2010)
ISBN 10: 0385528752 ISBN 13: 9780385528757
New Hardcover Quantity: 1
Seller:
My Books Store
(Tallahassee, FL, U.S.A.)

Book Description Condition: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # MBSN0385528752

More information about this seller | Contact this seller

Buy New
US$ 14.57
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book