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About the Author:
J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).
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- PublisherHoughton Mifflin College Div
- Publication date1995
- ISBN 10 0395710456
- ISBN 13 9780395710456
- BindingHardcover
- Number of pages896
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GLOBAL MARKETING STRATEGIES
Published by
Houghton Mifflin College Div
(1995)
ISBN 10: 0395710456
ISBN 13: 9780395710456
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Hardcover
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Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-264360
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