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Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management
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About the Author:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Review:
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." -- Review
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- PublisherHoughton Mifflin Company
- Publication date1998
- ISBN 10 0395906253
- ISBN 13 9780395906255
- BindingPaperback
- Edition number3
- Number of pages388
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
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