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Marketing Tourism, Hospitality and Leisure in Europe (Series in Tourism & Hospitality Management) - Softcover

 
9780412621703: Marketing Tourism, Hospitality and Leisure in Europe (Series in Tourism & Hospitality Management)
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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

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  • PublisherCengage Learning EMEA
  • Publication date1996
  • ISBN 10 0412621703
  • ISBN 13 9780412621703
  • BindingPaperback
  • Number of pages736

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9781861523037: Marketing Tourism, Hospitality and Leisure in Europe

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ISBN 10:  1861523033 ISBN 13:  9781861523037
Publisher: Thomson Learning, 1996
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Horner, S. and Swarbrooke, J.
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ISBN 10: 0412621703 ISBN 13: 9780412621703
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