Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture

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9780415911573: Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture
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Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

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About the Author:

Jennifer Scanlon is William R. Kenan Professor of the Humanities in Gender and Women's Studies at Bowdoin College.

Review:

Combining attention to textual complexities and contradictions with a clear analyticl and critical voice, Scanlon succedds in showing how mass culture can be both pow erful and pleasurable. This is a significant accomplishment.

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9780415911566: Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture

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