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The definitive guide for today's most successful business leaders recounts great corporate triumphs and disasters over the last several decades and provides leaders with what it takes to keep one's business at the top of the competition. Reissue.
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Robert B. Tucker is the founder and president of The Innovative Resource, a research and executive development firm, and speaks on motivation to corporate audiences across the country. He is the co-author (with Denis Waitley) of Winning the Motivation Game.
Americans seem to have a tremendous fascination for futurists and their predictions for upcoming trends and events. Alvin Toffler's Powershift ( LJ 11/1/90), John Naisbitt and Patricia Aburdene's Megatrends 2000 (LJ 12/1/89), and Pat Robertson's New Millenium (Word Bks., 1990) have attracted readers hoping to have a slight edge in facing the future. Tucker, a business consultant and coauthor of Winning the Innovation Game , no doubt hopes to find that same responsiveness to this book, which lists "10 Driving Forces of Change" that businesses must respond to in order to succeed in the 1990s. These are speed, convenience, age waves, choice, lifestyle, discounting, value-adding, customer service, techno-edge, and quality. His reasoning makes sense, and he provides practical advice on how to deal with each one. Like its predecessors, this book should prove popular. Recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1991 Reed Business Information, Inc.
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Book Description Berkley Trade, 1991. Condition: New. New. Seller Inventory # Q-0425130835