You, Inc.: The Art of Selling Yourself

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9780446578219: You, Inc.: The Art of Selling Yourself

In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business

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About the Author:

HARRY BECKWITH is a bestselling author and the founder of Beckwith Advertising and Marketing. He is a frequent guest lecturer for national corporations, including ABC, BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies. He and his wife and coauthor CHRISTINE CLIFFORD BECKWITH live in Minneapolis, Minnesota.

From AudioFile:

We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. AudioFile 2007, Portland, Maine-- Copyright AudioFile, Portland, Maine

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Book Description Little, Brown Company, United States, 2007. Hardback. Book Condition: New. 192 x 134 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you re selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business. Bookseller Inventory # BZE9780446578219

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Book Description 2007. Hardcover. Book Condition: New. 134mm x 28mm x 198mm. Hardcover. In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 336 pages. 0.363. Bookseller Inventory # 9780446578219

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