You, Inc.: The Art of Selling Yourself

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9780446578219: You, Inc.: The Art of Selling Yourself

In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business

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About the Author:

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, communications, and media relations for services.

About the Author:

HARRY BECKWITH is a bestselling author and the founder of Beckwith Advertising and Marketing. He is a frequent guest lecturer for national corporations, including ABC, BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies. He and his wife and coauthor CHRISTINE CLIFFORD BECKWITH live in Minneapolis, Minnesota.

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Book Description 2007. Hardcover. Book Condition: New. 134mm x 28mm x 198mm. Hardcover. In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 336 pages. 0.363. Bookseller Inventory # 9780446578219

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