This specific ISBN edition is currently not available.View all copies of this ISBN edition:
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
"synopsis" may belong to another edition of this title.
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, communications, and media relations for services.From AudioFile:
We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine
"About this title" may belong to another edition of this title.
Book Description Grand Central Publishing, U.S.A., 2007. Hardcover. Condition: New. Dust Jacket Condition: New. NEW. Seller Inventory # 17FEBTBT1906
Book Description Business Plus, 2007. Hardcover. Condition: New. Seller Inventory # DADAX0446578215
Book Description Grand Central Publishing, 2007. Condition: New. book. Seller Inventory # M0446578215
Book Description Grand Central Publishing, 2007. Hardcover. Condition: New. Never used!. Seller Inventory # P110446578215
Book Description Business Plus, 2007. Hardcover. Condition: Brand New. 316 pages. 7.75x5.50x0.75 inches. In Stock. Seller Inventory # zk0446578215
Book Description Grand Central Publishing, 2007. Hardcover. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0446578215n