The Design of Everyday Things

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9780465067107: The Design of Everyday Things
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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Review:

Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

From the Publisher:

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.

B & W photographs and illustrations throughout.

Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093).

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Other Popular Editions of the Same Title

9780262525671: The Design of Everyday Things (The MIT Press)

Featured Edition

ISBN 10:  0262525674 ISBN 13:  9780262525671
Publisher: The MIT Press, 2014
Softcover

9780385267748: The Design of Everyday Things

Double..., 1990
Softcover

9780465055715: The Design of Everyday Things Indian ed.: Revised and Expanded Edition

Basic ..., 2013
Softcover

9780262640374: The Design of Everyday Things

MIT, 1998
Softcover

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