the book is in great condition. i used it for my marketing class
"synopsis" may belong to another edition of this title.
Book Description Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2009. Hardcover. Book Condition: New. 2nd Edition. brand new,2nd us edition,hardcover,cd included,fast ship out. Bookseller Inventory # 000066
Book Description Wiley, 2009. Hardcover. Book Condition: New. Bookseller Inventory # P110470506326
Book Description Wiley, 2009. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0470506326
Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Mixed media product. Book Condition: New. 2nd ed.. 257 x 211 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered. Bookseller Inventory # LVN9780470506325