Items related to Why Women Mean Business: Understanding the Emergence...

Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

3.85 avg rating
( 48 ratings by Goodreads )
 
9780470749500: Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution
View all copies of this ISBN edition:
 
 

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Gender is a business issue, not a women’s issue.

Never before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This powerful new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.

Book Benefits:

Understand WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers

Get a step-by-step guide, designed for managers, on HOW to drive growth by drawing on the complementary strengths of men and women

See why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal and different.

Compare policies and approaches around the world, with surprising results

Hear from business leaders such as Niall FitzGerald (Reuters), Carlos Ghosn (Renault/Nissan) and Anne Mulcahy (Xerox) on the gender issue

The optimisation of women’s talents will boost business performance. Taking action to achieve this will require sustained courage and commitment from today’s corporate leaders. This is an opportunity not to be missed.

It is time for CEOs to get serious about sex.

From the Back Cover:

"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
—The Times

"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review

"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar

"Wittenberg-Cox and Maitland have opened new ground."
Management Today

WOMEN MEAN BUSINESS

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Avivah Wittenberg-Cox is CEO of the leading Gender Consultancy, 20-First.

Alison Maitland is a journalist and commentator. She was previously Management Writer at the Financial Times.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780470725085: Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

Featured Edition

ISBN 10: 0470725087 ISBN 13: 9780470725085
Publisher: Jossey-Bass, 2008
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Wittenberg-Cox, Avivah; Maitland, Alison
Published by Jossey-Bass (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Softcover Quantity: 1
Seller:
GlassFrogBooks
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 0470749504-2-1

More information about this seller | Contact this seller

Buy New
US$ 23.83
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Avivah Wittenberg-Cox, Alison Maitland
Published by John Wiley & Sons Inc, United States (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Paperback First Edition Quantity: 1
Seller:
Book Depository International
(London, United Kingdom)

Book Description Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading Why Women Mean Business will be an important first step. Seller Inventory # AAH9780470749500

More information about this seller | Contact this seller

Buy New
US$ 26.38
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

3.

Avivah Wittenberg-Cox, Alison Maitland
Published by Jossey-Bass (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Paperback Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Paperback. Condition: New. 1. Seller Inventory # DADAX0470749504

More information about this seller | Contact this seller

Buy New
US$ 26.07
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds
Stock Image

4.

Wittenberg-Cox, Avivah/ Maitland, Alison
Published by John Wiley & Sons Inc (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Paperback Quantity: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Paperback. Condition: Brand New. 1st edition. 390 pages. 8.50x5.25x1.00 inches. In Stock. Seller Inventory # __0470749504

More information about this seller | Contact this seller

Buy New
US$ 18.15
Convert currency

Add to Basket

Shipping: US$ 13.96
From United Kingdom to U.S.A.
Destination, rates & speeds
Seller Image

5.

Maitland, Alison; Wittenberg-Cox, Avivah
Published by Jossey-Bass (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Softcover Quantity: 5
Seller:
GreatBookPricesUK
(Castle Donington, DERBY, United Kingdom)

Book Description Condition: New. Seller Inventory # 6128294-n

More information about this seller | Contact this seller

Buy New
US$ 12.30
Convert currency

Add to Basket

Shipping: US$ 20.95
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

6.

Avivah Wittenberg-Cox
Published by John Wiley & Sons Inc (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Paperback / softback Quantity: 9
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Seller Inventory # B9780470749500

More information about this seller | Contact this seller

Buy New
US$ 16.99
Convert currency

Add to Basket

Shipping: US$ 16.69
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

7.

Avivah Wittenberg-Cox,Alison Maitland
Published by Jossey-Bass 2009-10-26 (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Paperback Quantity: 2
Seller:
Chiron Media
(Wallingford, United Kingdom)

Book Description Paperback. Condition: New. Seller Inventory # 6666-WLY-9780470749500

More information about this seller | Contact this seller

Buy New
US$ 16.35
Convert currency

Add to Basket

Shipping: US$ 20.93
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

8.

Wittenberg-Cox, Avivah; Maitland, Alison
Published by Jossey-Bass (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Softcover Quantity: 1
Seller:
Big Bill's Books
(Austin, TX, U.S.A.)

Book Description Condition: new. Seller Inventory # BBB_newH_0470749504

More information about this seller | Contact this seller

Buy New
US$ 38.91
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds
Seller Image

9.

Avivah Wittenberg-Cox
Published by John Wiley & Sons (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Softcover Quantity: 1
Seller:
Libro Co. Italia Srl
(San Casciano Val di Pesa, FI, Italy)

Book Description Condition: new. West Sussex PO22 9SA, 2009; paperback. The essential guide to understanding why business needs to take women seriously, in a new, updated paperback edition. The new introduction makes a powerful case that today's turbulent times make it even more important for business to address the gender balance. Seller Inventory # 1906529

More information about this seller | Contact this seller

Buy New
US$ 17.67
Convert currency

Add to Basket

Shipping: US$ 24.97
From Italy to U.S.A.
Destination, rates & speeds
Stock Image

10.

Wittenberg-Cox, Avivah; Maitland, Alison
Published by Jossey-Bass (2009)
ISBN 10: 0470749504 ISBN 13: 9780470749500
New Softcover Quantity: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Condition: New. book. Seller Inventory # M0470749504

More information about this seller | Contact this seller

Buy New
US$ 31.02
Convert currency

Add to Basket

Shipping: US$ 13.77
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book