Items related to KFC in China: Secret Recipe for Success
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
"synopsis" may belong to another edition of this title.
About the Author:
Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2008
- ISBN 10 0470823844
- ISBN 13 9780470823842
- BindingPaperback
- Edition number1
- Number of pages200
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