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An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ``hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.
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- PublisherWiley
- Publication date1986
- ISBN 10 0471093653
- ISBN 13 9780471093657
- BindingHardcover
- Edition number1
- Number of pages485
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Marketing Government and Social Services (Wiley Series on Marketing Management)
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