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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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About the Author:
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
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- PublisherWiley
- Publication date1989
- ISBN 10 0471132276
- ISBN 13 9780471132271
- BindingHardcover
- Edition number1
- Number of pages176
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Orchestrating Success (Hardback or Cased Book)
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John Wiley & Sons 5/5/1995
(1995)
ISBN 10: 0471132276
ISBN 13: 9780471132271
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