Strategic Market Management (Strategic Market Managment)

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9780471177432: Strategic Market Management (Strategic Market Managment)

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

"synopsis" may belong to another edition of this title.

About the Author:

David A. Aaker of University of California at Berkeley

"About this title" may belong to another edition of this title.

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David A. Aaker
Published by Wiley (1998)
ISBN 10: 0471177431 ISBN 13: 9780471177432
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