This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.
"synopsis" may belong to another edition of this title.
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
"About this title" may belong to another edition of this title.
Book Description Wiley, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110471309567
Book Description Wiley, 1994. Paperback. Condition: New. 4. Seller Inventory # DADAX0471309567
Book Description Wiley, 1994. Condition: New. book. Seller Inventory # M0471309567
Book Description Wiley. PAPERBACK. Condition: New. 0471309567 New Condition. Seller Inventory # NEW7.1112971
Book Description Condition: New. NEW. Seller Inventory # SB 080