David A. Aaker Strategic Market Management

ISBN 13: 9780471309567

Strategic Market Management

3.8 avg rating
( 147 ratings by Goodreads )
 
9780471309567: Strategic Market Management
View all copies of this ISBN edition:
 
 

The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.

"synopsis" may belong to another edition of this title.

From the Back Cover:

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University

The Leading Authority–Now Revised!

Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment.  It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.

Highlights of this Seventh Edition include:

  • Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
  • New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
  • New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
  • An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

About the Author:

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley.  He is a leading expert on brand strategy and strategic marketing.  He is the author of over seven books for both the practioner and the student of marketing.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780470056233: Strategic Market Management (Strategic Market Managment)

Featured Edition

ISBN 10:  0470056231 ISBN 13:  9780470056233
Publisher: Wiley, 2007
Softcover

9780470059869: Strategic Market Management

John W..., 2007
Softcover

9780471415725: Strategic Marketing Management, 6th Edition (Strategic Market Management)

Wiley, 2001
Softcover

9780471484264: Strategic Market Management (Strategic Market Managment)

Wiley, 2004
Softcover

9780471177432: Strategic Market Management (STRATEGIC MARKET MANAGMENT)

Wiley, 1998
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Aaker, David A.
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110471309567

More information about this seller | Contact this seller

Buy New
US$ 42.85
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

David A. Aaker
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 1994. Paperback. Condition: New. 4. Seller Inventory # DADAX0471309567

More information about this seller | Contact this seller

Buy New
US$ 54.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

David A. Aaker
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 1994. Condition: New. book. Seller Inventory # M0471309567

More information about this seller | Contact this seller

Buy New
US$ 63.02
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Aaker, David A.
Published by Wiley
ISBN 10: 0471309567 ISBN 13: 9780471309567
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0471309567 New Condition. Seller Inventory # NEW7.1112971

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

5.

Aaker, David A.
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Quantity Available: 1
Seller:
SPHINX BOOKSTORE
(OTTAWA, ON, Canada)
Rating
[?]

Book Description Condition: New. NEW. Seller Inventory # SB 080

More information about this seller | Contact this seller

Buy New
US$ 133.47
Convert Currency

Add to Basket

Shipping: US$ 16.00
From Canada to U.S.A.
Destination, Rates & Speeds