Strategic Market Management

3.68 avg rating
( 121 ratings by Goodreads )
 
9780471309567: Strategic Market Management

The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority -- Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
* Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
* New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
* New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
* An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

About the Author:

David A. Aaker is the E.T. Grether Professor of Marketing and Public Policy at the Haas School of Business, University of California at Berkeley. He has published over 100 articles and is the author of 13 books. Professor Aaker is part of the editorial boards of Marketing Science, Journal of Marketing, and Strategic Management Journal. He received the MIT Buck Weaver Award in 2004 for contributions to the advancement of theory and practice in marketing science. Dr Damien McLoughlin is Dean of the Michael Smurfit Graduate School of Business and in 2004 he was a visiting Professor in Marketing at the S.C. Johnson Graduate School of Management, Cornell University. His teaching is highly regarded and has been recognised with teaching awards from both the Smurfit and Quinn Schools of Business. He is also a member of the 4.5 Club for Teaching Excellence at Cornell. His research, teaching and consulting interests are in areas of strategic marketing, market making and B2B marketing. His work has been published in leading international journals such as the Journal of Business Research, Industrial Marketing Management and the European Journal of Marketing. He is a member of the editorial board of a number of leading marketing journals including Industrial Marketing Management. Professionally he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Aaker, David A.
Published by Wiley
ISBN 10: 0471309567 ISBN 13: 9780471309567
New PAPERBACK Quantity Available: 1
Seller
WORLD WIDE MEDIA
(AURORA, CO, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Book Condition: New. 0471309567 New. Bookseller Inventory # TB-7TE6-HYWR

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.45
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

David A. Aaker
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 1994. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0471309567

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.06
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

David A. Aaker
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Paperback Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0471309567BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.86
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

David A. Aaker
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 0471309567

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.86
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Aaker, David A.
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 1994. Paperback. Book Condition: New. Bookseller Inventory # P110471309567

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.43
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

6.

David A. Aaker
ISBN 10: 0471309567 ISBN 13: 9780471309567
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804713095671.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.06
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Aaker, David A.
Published by Wiley
ISBN 10: 0471309567 ISBN 13: 9780471309567
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Book Condition: New. 0471309567 New Condition. Bookseller Inventory # NEW6.0247380

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds