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Sold Short : Uncovering Deception in the Markets - Hardcover

 
9780471383383: Sold Short : Uncovering Deception in the Markets
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A revealing expose by one of today's most successful and controversial speculators
Short-selling, or betting on a drop in the price of a stock, has been described by its many opponents as everything from shady to downright evil. And no one today personifies the practice better than short-seller extraordinaire Manuel Asensio. Though he has been branded in the press as a market saboteur, Asensio staunchly defends his practices, claiming that, above all, he is out to expose rampant fraud being perpetrated by unscrupulous stock promoters. Is Asensio a "Minion of Satan" as they say in the online chat rooms, or is he really a misunderstood guardian angel of free market capitalism? In this tell-all account, Asensio offers readers a lively narrative, peppered with unforgettable anecdotes such as the story of why he shorted Diana, General Nutrition, Solv-Ex, Turbodyne, and many other high-profile stocks. And he arms investors with proven techniques for reducing the inherent risks of short-selling while maximizing returns. Clearly, Asensio invites both praise and criticism, but his methodology works, and Sold Short is a compelling and fascinating read about this often mysterious side of the market--and one of the most controversial individuals behind it.
Manuel Asensio (New York, NY) is founder and Chairman of Asensio & Co., Inc. He has over twenty years of corporate finance and research experience. He has been featured in Business Week, the Wall Street Journal, Barron's, Fortune, Forbes, Worth, the New York Times, New York magazine, and the New Republic, among other leading national and international publications.

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Sold Short is the story of Manuel Asensio, a successful but controversial securities broker whose claim to fame is aggressive short selling--a widely disparaged (and sometimes wildly profitable) investment technique that realizes success only if stocks decline in value. Since the larger financial community is overwhelmingly comprised of long sellers who profit when prices rise, the shorts' contrarian position is always at odds and usually portrayed as an unscrupulous, backdoor attack on all things good and holy. Asensio sees it quite differently, of course, and with the help of Jack Barth, he reveals how a young boy who barely escaped Cuba before the revolution could come to be viewed as the devil incarnate by corporate honchos and Wall Street analysts whose professional paths he has crossed. After explaining how his firm uncovered some of their "grossly overvalued" companies, and what happened when he bet against them in the market, Asensio details the process so interested readers can theoretically profit from similar moves. Some of the material here is much too technical to interest casual investors, and Asensio's philosophy will still be scorned by those who don't abide it. Fellow shorts and those interested in all the machinations of the market, though, should find it an absorbing and informative read. --Howard Rothman
From the Publisher:
"Asensio is the sort you would choose to lead an infantry change against a fortified position...the tone [of Sold Short] is pure Asensio: attack, attack, attack...Sold Short is most useful for the detail it provides on the stock promoter's bag of tricks...the standard work are not as revealing on the social, as well as the financial, patterns that fraud takes...Sold Short is a helpful book..."--Financial Times, May 5, 2001

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  • PublisherWiley
  • Publication date2001
  • ISBN 10 0471383384
  • ISBN 13 9780471383383
  • BindingHardcover
  • Edition number1
  • Number of pages240
  • Rating

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