"synopsis" may belong to another edition of this title.
"Marketing Asian Places carefully applies and sensitively adapts the marketing strategy thinking to the challenge of effectively promoting a place to investors, prospective residents and visitors. By offering insights of both the place manager's and consumers' behaviors, the book is able to effectively explain success and failure cases of place marketing." (Ned Roberto, Coca-Cola Professor of International Marketing Asian Institute of Management, Philippines)
"An excellent account of strategic marketing planning in an Asian context, this book offers fascinating insights into strategies that can enhance the competitiveness of Asian countries. This book should be read by all Asian leaders who wish to successfully attract top talent and investments." (Victor K Fung, Chairman Li & Fung Group)
"I highly recommend Marketing Asian Places for governments, politicians, business leaders and students of marketing as it addresses the very important issue of what cities and communities in Asia must do to attract investments and tourism. Drawing on sound key strategies with interesting case studies, the book provides valuable insights on how to adopt an effective strategic marketing plan in this competitive business environment. A unique and must read book." (Teng-Kee Tan, Associate Professor Of Marketing and Strategy and Director, Nanyang Technopreneurship Center Nanyang Technological University, Singapore)
"I am impressed by the comprehensive coverage of Asia in Marketing Asian Places. The marketing framework applied to the extensive countries' examples provides valuable insights to practitioners and policy makers alike. Certainly a MUST READ for anyone interested in Asia." (Professor Chin-Tiong Tan Provost Singapore Management University)
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Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_377204284
Book Description Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00037503578
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.76. Seller Inventory # G0471479136I3N00
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.76. Seller Inventory # G0471479136I3N00
Book Description Hardcover. Condition: As New. Dust Jacket Condition: As New. First Edition. Attracting investment, industry and tourism to cities, states and nations. Size: Octavo (standard book size). 444 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. Previous owner's book-plate laid in. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0471479136. ISBN/EAN: 9780471479130. All our pictures shown here are of the actual item, not stock photos. Inventory No: 33358. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Seller Inventory # 33358