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Great Print Advertising: Creative Approaches, Strategies, and Tactics - Softcover

Antin, Tony

 
9780471557135: Great Print Advertising: Creative Approaches, Strategies, and Tactics
Softcover
ISBN 10: 0471557137 ISBN 13: 9780471557135
Publisher: Wiley, 1993
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The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.

"synopsis" may belong to another edition of this title.

  • PublisherWiley
  • Publication date1993
  • ISBN 10 0471557137
  • ISBN 13 9780471557135
  • BindingPaperback
  • Edition number1
  • Number of pages247

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