Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

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9780471718116: Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

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V. Kumar; David A. Aaker; George S. Day
ISBN 10: 0471718114 ISBN 13: 9780471718116
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