Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: Acceptable. May have some shelf-wear due to normal use. Bookseller Inventory # 0KVBKF002I5O