"synopsis" may belong to another edition of this title.
The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # K09C-01929
Book Description Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # T14A-04658
Book Description Trade Paperback. Condition: Good. No Jacket. 364 pp. Solidly bound copy with moderate use. Page and cover edges show fraying and foxing. A great study/work/reading copy. Seller Inventory # 1ivCh0008
Book Description Paperback. Condition: Fair. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Some highlighting else fair. *. Seller Inventory # ware45rmn0020
Book Description Taschenbuch. Condition: Gut. 364 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 545. Seller Inventory # 295059
Book Description Condition: Gut. Auflage: 2nd Revised edition. 364 Seiten Sprache: Englisch Gewicht in Gramm: 540 22,6 x 14,7 x 2,8 cm, Taschenbuch. Seller Inventory # 343450