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The Strategic Management of Technological Innovation - Softcover

 
9780471934653: The Strategic Management of Technological Innovation
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Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.

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  • PublisherWiley
  • Publication date1992
  • ISBN 10 0471934658
  • ISBN 13 9780471934653
  • BindingPaperback
  • Number of pages418
  • EditorLoveridge Ray, Pitt Martyn

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9780471924999: The Strategic Management of Technological Innovation

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ISBN 10:  0471924997 ISBN 13:  9780471924999
Publisher: Wiley, 1990
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Ray Loveridge; Martyn Pitt
Published by Wiley (1992)
ISBN 10: 0471934658 ISBN 13: 9780471934653
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