The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

3.7 avg rating
( 23 ratings by Goodreads )
 
9780486205403: The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition.
These 113 ads are proven salesmen?almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and?first and foremost?sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos.
You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the "Five Foot Shelf" ad, which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's "Priceless Ingredient."More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad "click" when a thousand others fail.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Watkins, Julian
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Quantity Available: > 20
Seller
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # V0-9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.92
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Watkins, Julian
Published by Dover Publishers
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Quantity Available: 10
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Dover Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0486205401

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.42
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Watkins, Julian
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Quantity Available: 2
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.36
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Julian L. Watkins
Published by Dover Publications Inc., United States (2012)
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Dover Publications Inc., United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 264 x 203 mm. Language: English . Brand New Book. Styles in advertising will change, but there is no copywriter, artist or campaign-planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additional 13 added especially for this edition. These 113 ads are proven salesmen -- almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and -- first and foremost -- sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. Bookseller Inventory # AAC9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.09
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Watkins, Julian
Published by Dover Publications
ISBN 10: 0486205401 ISBN 13: 9780486205403
New PAPERBACK Quantity Available: > 20
Seller
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Dover Publications. PAPERBACK. Book Condition: New. 0486205401 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # NATARAJB1FI1000627

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.71
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Julian L. Watkins
Published by Dover Publications Inc., United States (2012)
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Dover Publications Inc., United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 264 x 203 mm. Language: English . Brand New Book. Styles in advertising will change, but there is no copywriter, artist or campaign-planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additional 13 added especially for this edition. These 113 ads are proven salesmen -- almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and -- first and foremost -- sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. Bookseller Inventory # AAC9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.09
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Julian L. Watkins
Published by Dover Publications Inc., United States (2012)
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Paperback Quantity Available: 10
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Dover Publications Inc., United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 264 x 203 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Styles in advertising will change, but there is no copywriter, artist or campaign-planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additional 13 added especially for this edition. These 113 ads are proven salesmen -- almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and -- first and foremost -- sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. Bookseller Inventory # BTE9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.02
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Watkins, Julian
Published by Dover Publications (2012)
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Paperback Quantity Available: 1
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Dover Publications, 2012. Paperback. Book Condition: New. Bookseller Inventory # 0486205401

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.41
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

9.

Watkins, Julian
Published by Dover Publications
ISBN 10: 0486205401 ISBN 13: 9780486205403
New PAPERBACK Quantity Available: 1
Seller
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description Dover Publications. PAPERBACK. Book Condition: New. 0486205401 Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from us and you get great service as well as a great price! Your business is valued and your satisfaction is guaranteed! Some items may NOT be available for International Shipping. Please contact us about a particular item. Bookseller Inventory # OTF-9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.58
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Julian L. Watkins
ISBN 10: 0486205401 ISBN 13: 9780486205403
New Paperback Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. 2nd. 200mm x 274mm x 14mm. Paperback. More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.543. Bookseller Inventory # 9780486205403

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.30
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book