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Book Description Condition: New. Seller Inventory # 35922014-n
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0486836584-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0486836584-new
Book Description Paperback or Softback. Condition: New. Crystallizing Public Opinion 0.35. Book. Seller Inventory # BBS-9780486836584
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780486836584
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Book Description Paperback. Condition: new. Paperback. Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays - whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. - cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers. AUTHOR: Edward Bernays (18911995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s. During his career in public relations, Bernays devised and popularised many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organisations, governments around the world, and advocacy groups in many fields. "Public relations, effectively used, helps validate an underlying principle of our society - competition in the market place of ideas and things," he wrote in 1971. In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780486836584
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # IB-9780486836584
Book Description paperback. Condition: New. . Seller Inventory # 52GZZZ00LSFN_ns