Lusciously illustrated and produced, here is the work of one of the major image-makers of the postwar era in fashion and advertising
William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Shock value and an unrelenting hunger for success helped Helburn to a pioneer’s share in the revolutionary era of advertising and his work would also appear on the editorial pages and covers of major magazines. As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskeys, clothing lines, airlines, jewelry, cigars and cigarettes, and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton."synopsis" may belong to another edition of this title.
A native New Yorker, William Helburn became a photographer after serving in the U.S. Army. Upon returning home from World War II, a partner’s chance encounter with Fernand Fonssagrives turned him toward fashion photography. He attended Alexander Brodovitch’s famous Design Laboratory and went on to shoot for Harper’s Bazaar, Life, Esquire, Town & Country, Ladies’ Home Journal, McCall’s, and Charm. He was a first-call photographer for the top advertising firms of the era, including Altman- Stoller; Delehanty, Kurnit & Geller; Young & Rubicam, and Doyle Dane Bernbach. Helburn won numerous advertising and graphic arts awards. He would turn to television commercials in the 1970s, but continued shooting still photography into the early 1980s. He lives in Connecticut.
For more than thirty years, Robert Lilly, also a native New Yorker, has produced news programs, stories, and documentaries from Europe, the Middle East, and the Americas for companies including NBC, CNN, VH1, and Reuters. He lives in New York.
Lois Allen Lilly is from New York and Florida. She is a producer, reporter, narrator, and intellectual property specialist. She lives in New York.
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Book Description Condition: New. The author was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. This book gives readers a taste of the vivid reality that the television series Mad Men seeks to evoke. Num Pages: 224 pages, 200 illustrations, 80 in colour. BIC Classification: AJB. Category: (G) General (US: Trade). Dimension: 263 x 310 x 26. Weight in Grams: 1768. . 2014. 1st Edition. Hardcover. . . . . Seller Inventory # V9780500517659
Book Description Hardcover. Condition: new. Hardcover. William Helburn, a quintessential figure of the 'Mad Men' era, was one of the most prolific and dynamic photographers of the New York school that dominated fashion and advertising from the late 1940s to the 1960s. And then he seemed to disappear. This handsome volume brings to light his magnificent career and restores him to the pantheon of postwar photographers.William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Doyle Dane Bernbach's Helmut Krone considered Helburn a hero for fighting 'the limits and style of the studio and the slowness of Kodachrome', achieving 'a revolution in visual methods'. As Helburnhimself said, 'I always tried to do something different. Shock value was a term that was used. And I meant to shock people as much as I could.' Shock value and an unrelenting hunger for success helped Helburn to a pioneer's share in the revolutionary era of advertising. His work would also appear on the editorial pages and covers of major magazines. For Helburn, working for the top agencies was as good for a photographer as working for Vogue or Harper's Bazaar. However, his advertising work was largely uncredited, and so he remained relatively anonymous except to those in the know at the magazines and agencies. He was the consummate insider. As he said, 'The only way to make more money in photography was to do competitive, conflicting accounts. If you do Cadillac, Chrysler doesn't want you. But I did both. And I did Revlon and Max Factor. But I kept it to myself.'In addition to cars and cosmetics, Helburn shot for Coca-Cola and Canada Dry, clothing lines and airlines, cigars and cigarettes and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh, to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton.Away from the camera, Helburn lived the high life: he raced his Ferrari at Sebring, Watkins Glen, Nassau and Havana; he threw annual parties where jazz greats like Count Basie and Art Blakey would perform; he cultivated his reputation as a charming rake and socialized across New York's creative worlds at the Stork Club, P. J. Clarke's, Gino's, Le Cirque and Birdland; and he photographed wave after wave of the world's most beautiful women.William Helburn: Seventh and Madison is the first book to survey the photographic work of William Helburn. Almost all of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn's life and work, and former colleagues - photographer Jerry Schatzberg, art director George Lois, and models Sunny Griffin and Ali MacGraw - offer insights into the creative spirit of William Helburn. Brings to life the Mad Men era and establishes for posterity the work of one of the major image-makers of the post-war fashion and advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500517659
Book Description Condition: New. The author was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. This book gives readers a taste of the vivid reality that the television series Mad Men seeks to evoke. Num Pages: 224 pages, 200 illustrations, 80 in colour. BIC Classification: AJB. Category: (G) General (US: Trade). Dimension: 263 x 310 x 26. Weight in Grams: 1768. . 2014. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780500517659
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Book Description Hardcover. Condition: Brand New. 220 pages. 12.50x10.50x1.00 inches. In Stock. Seller Inventory # __0500517657
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