Human Motivation - Softcover

McClelland, David

Softcover

ISBN 10: 0521369517 ISBN 13: 9780521369510

Publisher: Cambridge University Press, 2009

Synopsis

Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of such diverse and important phenomena as the rise and fall of civilisations, the underlying causes of war, the rate of economic development, the nature of leadership, the reasons for authoritarian or democratic governing styles, the determinants of success in management and the factors responsible for health and illness. Students and instructors alike will find this book an exciting and readable presentation of the psychology of human motivation.

About this title

Book Description:

Human Motivation, originally published in 1987, offers a broad overview of theory and research measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2009
• ISBN 10: 0521369517
• ISBN 13: 9780521369510
• Binding: Paperback
• Number of pages: 676