The Farming Game: Agricultural Management and Marketing - Softcover

Malcolm, Bill; Makeham, Jack; Wright, Vic

Softcover

ISBN 10: 052153755X ISBN 13: 9780521537551

Publisher: Cambridge University Press, 2006

Synopsis

The Farming Game is the agricultural management text for the twenty-first century. The central theme underpinning this text is that the farm management context is most usefully and reliably managed by the application of economic ways of thinking. In this text, the practice of farm management is approached in an integrated way, leaving no significant issues about management uncovered. Finance, investment, decision analysis, management, economic thinking, growth, risk and marketing are critical and exciting domains of interest that are brought together to give the reader a thorough and comprehensive understanding of how the farming situation is best analysed and managed. The text is essential reading for those who seek to manage agricultural businesses well and for those with interest throughout agricultural supply chains who need to understand the character of farms as the core of agribusiness systems.

About this title

Book Description:

This book is not just about managing a farm, but managing the entire enterprise, from the land right through to the retail end of the chain. It is essential for all students of agricultural science and for everyone who needs to understand the business of farm management.

About the Author:

Bill Malcolm is an Associate Professor at the Institute of Food and Land Resources, University of Melbourne.

Vic Wright has recently retired as Associate Professor from the University of New England and is now a consultant.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2006
• ISBN 10: 052153755X
• ISBN 13: 9780521537551
• Binding: Paperback
• Edition number: 2
• Number of pages: 304