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National Cultures and International Competition: The Experience of Schering AG, 1851–1950 (Cambridge Studies in the Emergence of Global Enterprise)

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9780521814812: National Cultures and International Competition: The Experience of Schering AG, 1851–1950 (Cambridge Studies in the Emergence of Global Enterprise)
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This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.

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This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the 19th century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. The book also tries to put this history in the context of Schering's changing--and for the most part increasingly hostile--political, social and economic environment.

Review:

"...a thoroughly researched, crisply written history of one of Germany's most enduring pharmaceutical firms. Kobrak's ongoing critique of the 'cooperative capitalism' that dominated the thinking of most German business executives in the last century is likely to be the most important finding of this study for the business history community." Jeffrey Lewis, The Ohio State University, Canadian Journal of History

"..a valuable contribution to our understanding of business in the Third Reich...this book will stimulate further debate." Enterprise & Society

"Kobrak's study makes its mark not only as a thoughtful and erudite company history, but also as a broader examination of the intersection between national traditions, politics, and the economy." Business History Review

"A valuable starting point for all who are interested in modern German economic history, the role of business in the Third Reich, German business culture and style and the serious problems that issue from them." H-GERMAN

"National Cultures is an intense and thorough scholarly work. The rewards from examining it are considerable..." History

"...explains many interesting aspects of the first one hundred years of Schering's history, especially its organization, and the actions of its managers. The International History Review

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9780521101219: National Cultures and International Competition: The Experience of Schering AG, 1851–1950 (Cambridge Studies in the Emergence of Global Enterprise)

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ISBN 10: 0521101212 ISBN 13: 9780521101219
Publisher: Cambridge University Press, 2009
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