Items related to Retail Pricing Strategies & Market Power
"This study details retail pricing practices in a variety of sectors, such as supermarkets, banks, and airlines, and illustrates how each strategy builds bridges between economics and marketing. Also examined are the contribution these practices make to profits, the implications for the public interest, and the potential role for initiatives by government and by consumer organizations. The importance of the limits on consumer knowledge and understanding are stressed throughout."
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About the Author:
Gordon Mills is a professor of economics at the University of Sydney and was the director of its Centre for Microeconomic Policy Analysis. He is the author of Optimisation in Economic Analysis.
"About this title" may belong to another edition of this title.
- PublisherMelbourne University Publishing
- Publication date2003
- ISBN 10 0522850383
- ISBN 13 9780522850383
- BindingPaperback
- Number of pages352
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