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Introduction to Online Company Research - Hardcover

 
9780538726832: Introduction to Online Company Research
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The research techniques in Introduction to Online Company Research focus on finding information about a specific company - whether it's a competitor, customer, potential partner, or an adversary in a lawsuit. These techniques provide an efficient and straightforward way to gather reliable information that is readily available from a variety of dependable sources. The volume instructs readers on effective search techniques and cost-effective information sources. All of the major online company data sources are critically reviewed and value-rated. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

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About the Author:
Chris Dobson is president and founder of F1 Services, Inc., which has provided research services and consulting in information management to libraries and corporations since 1988. Prior to founding F1 Services, Chris held positions as librarian at Core Laboratories, as Corporate Librarian/Archivist at American Airlines, and as Manager of Library Services at INFOMART. She is the co-author of Information Brokering: a how-to-do-it-manual, published by Neal-Schuman. She has written for Information Outlook, EContent, and Searcher Magazine. She holds a Master of Library Science degree from Texas Woman’s University and is a member of the Association of Independent Information Professionals. In addition to managing F1 Services, she is business librarian at Irving Public Library in Irving, Texas.

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Published by Thomson Learning (2004)
ISBN 10: 0538726830 ISBN 13: 9780538726832
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