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MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.
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- PublisherSouth Western College
- Publication date2010
- ISBN 10 0538756373
- ISBN 13 9780538756372
- BindingPaperback
- Edition number4
- Number of pages560
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INTERNATIONAL EDITION---Foundations of Marketing, 4th edition
Published by
South Western College
(2010)
ISBN 10: 0538756373
ISBN 13: 9780538756372
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Paperback
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Book Description Paperback. Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Seller Inventory # 40861
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Marketing Foundations, 4e
Published by
South Western College
(2010)
ISBN 10: 0538756373
ISBN 13: 9780538756372
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Soft cover
Quantity: 8
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Book Description Soft cover. Condition: New. Brand new, International/Global edition, ship within 24 hours with tracking no. book. Seller Inventory # 10592
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