Business Communication - Hardcover

Krizan, A.C. "Buddy"; Merrier, Patricia; Jones, Carol Larson; Harcourt, Jules

Hardcover

ISBN 10: 0538878177 ISBN 13: 9780538878173

Publisher: South-Western College Pub, 1998

Synopsis

Business Communication goes "back to the basics" to teach you the fundamentals of successful, effective business communication in an accessible, engaging style and format. In addition to a thorough review of business English rules and concepts, readers also learn how to improve their oral, nonverbal, and written communication skills in their business environment. Numerous exercises at the end of each chapter allow you to review and practice these skills, and examples of both good and bad business writing appear throughout the book to help you create your own "good" memos and documents. A new chapter shows how to use the Internet and other office technologies to enhance your communication power in today's rapidly evolving workplace.

About this title

About the Author:

Dr. A.C. "Buddy" Krizan is professor emeritus in the College of Business and Public Affairs at Murray State University. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in 1977. He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals.

Review:

"The currency of the chapters are up-to-date in every aspect. These state-of-the-art communication techniques and use of technology are excellent tools for preparing a business person to communicate effectively and appropriately in a rapidly developing 'global economy.'" -Deborah Rankins, Southern Ohio College

"The end of chapter questions and cases are excellent. I found these cases to be easy to understand and complete [...] I like the idea that the student must make decisions about how to handle the various assignments rather than the exact 'mist do it this way' I find in many problems at the ends of chapters in other texts." --Lorita S. Langdon, Columbus State Community College

"The bottom line of any text of this nature is: will I get a job with the help of this text and will I keep a job because of this text? The answer to both, I believe, is yes." -Paul Martello

"This is an exceptional textbook which will meet the needs of your students." -Tom Seymour, Ph.D., Minot State University

About this edition

• Publisher: South-Western College Pub
• Publication date: 1998
• ISBN 10: 0538878177
• ISBN 13: 9780538878173
• Binding: Hardcover
• Edition number: 4
• Number of pages: 600