Items related to Eccentric Marketing: Awakening the Arab Business World...
In Eccentric Marketing, marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumermodel aimed at transforming the way products and services aremarketed in the Middle East. Baaghil illustrates how modern-day CEOsof Middle Eastern corporations must radically alter their traditionalmarketing programs in order to survive the new global economy.Using real-world examples, Eccentric Marketing analyzes the marketingfailures and successes of companies operating in the Middle East andmakes a convincing argument about their vital need to implementconsumer-based marketing. Baaghil also demonstrates how manycommon character faults of Middle Eastern CEOs can not only damagea brand, but ultimately lead to its complete demise.Eccentric Marketing details the current market reality for small- tomedium-sized companies in the Middle East and explains why most ofthese companies fail when promoting their products in the Westernworld. Drawing from actual business cases in Saudi Arabia, Baaghilproves that companies must learn how to instill their brand permanentlyin the consumer consciousness in order to survive and thrive.Baaghil's visionary concepts for building and integrating a powerfulbrand make Eccentric Marketing the must-have marketing guide forleading-edge companies operating in the Middle East.
"synopsis" may belong to another edition of this title.
About the Author:
Said A. Baaghil is a marketing strategist who has created andimplemented successful brands in the United States, Egypt, and SaudiArabia. You may visit the author at www.askbaaghil.com
"About this title" may belong to another edition of this title.
- PublisheriUniverse
- Publication date2007
- ISBN 10 0595465935
- ISBN 13 9780595465934
- BindingPaperback
- Number of pages108
Buy New
Learn more about this copy
US$ 11.64
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Eccentric Marketing: Awakening the Arab Business World to the Benefits of Branding
Published by
iUniverse
(2007)
ISBN 10: 0595465935
ISBN 13: 9780595465934
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Feb2416190065447
Buy New
US$ 11.64
Convert currency
Stock Image
Eccentric Marketing Awakening the Arab Business World to the Benefits of Branding
Print on Demand
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780595465934
Buy New
US$ 16.14
Convert currency
Stock Image
Eccentric Marketing:Awakening the Arab Business World to the Benefits of Branding
Published by
iUniverse
(2007)
ISBN 10: 0595465935
ISBN 13: 9780595465934
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780595465934_lsuk
Buy New
US$ 12.25
Convert currency
Stock Image
Eccentric Marketing: Awakening the Arab Business World to the Benefits of Branding
Published by
iUniverse
(2007)
ISBN 10: 0595465935
ISBN 13: 9780595465934
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780595465934
Buy New
US$ 14.93
Convert currency
Stock Image
Eccentric Marketing Awakening the Arab Business World to the Benefits of Branding
Print on Demand
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780595465934
Buy New
US$ 13.09
Convert currency
Seller Image
Eccentric Marketing : Awakening the Arab Business World to the Benefits of Branding
Published by
Iuniverse
(2007)
ISBN 10: 0595465935
ISBN 13: 9780595465934
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Eccentric Marketing, marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East. Seller Inventory # 9780595465934
Buy New
US$ 27.19
Convert currency
Seller Image
Eccentric Marketing: Awakening the Arab Business World to the Benefits of Branding
Published by
iUniverse
(2007)
ISBN 10: 0595465935
ISBN 13: 9780595465934
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnIn Eccentric Marketing, marketing strategist and entrepreneur Said A.nBaaghil outlines the framework for a forward-thinking new consumernmodel aimed at transforming the way products and services arenmarketed in the Middle East. Ba. Seller Inventory # 594837024
Buy New
US$ 24.18
Convert currency