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9780618124145: Business Ethics: Ethical Decision Making and Cases
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As the core of undergraduate and graduate courses or as a supplement to other books, Business Ethics remains the established resource for accessible and up-to-date coverage of applied ethics. The Fifth Edition integrates details of actual business decisions and real-world cases, with pedagogical aids to promote critical-thinking skills.

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About the Author:
O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading publisher in the area of marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY & MARKETING, and THE ACADEMY OF MANAGEMENT EXECUTIVE, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Bill Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES is co-authored with John Fraedrich and Linda Ferrell and is a leading business ethics. Dr. Ferrell has served as an expert witness on marketing issues for a number of legal cases over the past 20 years. He has been quoted in leading business publications such as USA TODAY and WALL STREET JOURNAL, and he has appeared on NBC's The Today Show discussing marketing-related issues.

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  • PublisherHoughton Mifflin College Div
  • Publication date2001
  • ISBN 10 0618124144
  • ISBN 13 9780618124145
  • BindingPaperback
  • Edition number5
  • Number of pages444
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Book Description Paperback. Condition: Very Good. The fifth edition of Business Ethics is the most up-to-date text and cases available for the teaching of workplace ethics. It offers a comprehensive, critical-thinking based approach which has been highly praised along with its level of comprehensiveness and real-world cases. Written from an applied business perspective, this text prepares students to make informed ethical decisions without relying on any single philosophy or process. New to the fifth edition: - Behavioral simulations - three new role-playing cases are introduced which promote interactive teamwork in the classroom to resolve ethical dilemma situations. - E-business coverage - a brand new section on information technology and the ethical issues it raises is included in Chapter 2 - Global issues are now featured throughout the text at appropriate points of discussion The comprehensive teaching package which complements this title includes material on dilemmas, ethical decision making frameworks, behavioural simulations, interactive games, e-ethics sites, student slides and self tests. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005872518

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