In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.
To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.
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Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_379723352
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Book Description Hardcover. Condition: Very Good. Edition Unstated. Text appears to have minor highlighting, corner and spine wear, a little scuff on back of book, shelf wear. Sticker on spine. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0618192425. ISBN/EAN: 9780618192427. Pictures of this item not already displayed here available upon request. Inventory No: 1561001983. Seller Inventory # 1561001983