Items related to Marketing
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.
To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.
- New! Net Sights boxes, one per chapter, highlight web sites that students can visit to follow up on concepts, companies, and issues introduced in the text.Carefully chosen colors draw attention to important points, and photos—as well as advertisements—illustrate the real-world application of chapter concepts.
- New! Internet Exercise & Resources have been revised or replaced with new activities that prompt students to explore how real companies apply the theories covered in each chapter.
- Marketing comes in a flexible loose-leaf format packaged with the Real Deal UpGrade CD-ROM, and sells for considerably less than a standard hardcover text.
"synopsis" may belong to another edition of this title.
About the Author:
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2003
- ISBN 10 0618192433
- ISBN 13 9780618192434
- BindingHardcover
- Number of pages630
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Marketing
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Marketing : Concepts and Strategies
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Book Description Condition: Good. 12th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP71686049
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Marketing: Concepts and Strategies, 12th ( Library Edition )
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Book Description Hardcover. Condition: Good. 12th Edition. Has some markings and highlight. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and covers. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0618192433. ISBN/EAN: 9780618192434. Pictures of this item not already displayed here available upon request. Inventory No: 1560788236. Seller Inventory # 1560788236
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